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Further Ahead Video Activity Book Lynda Lawson

Further Ahead Video Activity Book

Lynda Lawson

Published October 1st 1998
ISBN : 9780521626453
80 pages
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 About the Book 

This contains four freestanding documentaries specially filmed for intermediate level Business English learners. It is sold with a Teachers Guide with photocopiable tasks for learners plus ideas on how to use the material and key. Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer. It introduces viewers to the company, examines product design and focuses on dealing with customers. Sequence 2 The Delivery is about a French supermarket seafood order to a British company. It focuses on ordering, phoning, transportation, quality control and food retailing. Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not. Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.